From Posts to Profits: A Step-by-Step Social Media Guide For Businesses Insights From Gary Vaynerchuk
Have you tried social media for your business and decided it just doesn’t work? According to entrepreneur Gary Vaynerchuk, you’re not alone, but you are wrong. The problem isn’t the platform; it’s the approach. We are living in one of the greatest eras of opportunity for small businesses, powered by a tool that is completely free: social media.
At TRIAD, we know that navigating the ever-changing world of social media can be overwhelming. It’s not just about posting; it’s about creating value, understanding algorithms, and showing up consistently. Our all-in-one digital marketing services are designed to help you master this, turning what feels like a chore into your most powerful engine for growth.
Inspired by a hard-hitting talk from Gary Vee, let’s break down why social media is a guaranteed win and how you can start taking advantage of it today.
The Game Has Changed: Welcome to “Interest Media”
If you tried social media a few years ago and failed, the good news is that your past performance means nothing now. We’ve moved from “social media” to “interest media.” Previously, your content was only shown to people who followed you. Today, AI-driven algorithms show your content to people who are interested in your topic, regardless of whether they follow you.
This is a monumental shift. As Vaynerchuk puts it, “You could have literally… completely crapped the bed on social media for the last 15 years… And literally, it doesn’t mean anything anymore.” A person with zero followers can post a great piece of content tomorrow and get more views than someone with millions. This is a level of meritocracy and opportunity that has never existed before.
Volume and Value: The New Rules of Content
So, how do you win in this new landscape? The strategy is twofold: volume and value. Vaynerchuk advises B2B companies to post on LinkedIn one to three times a day. For B2C companies, he recommends up to ten pieces of content a day across platforms like TikTok, Instagram, and YouTube Shorts.
This isn’t about selling in every post. It’s about providing overwhelming value for free. “Whoever provides the most value for free wins in social,” says Vaynerchuk. Think of yourself as a provider of value to your ideal customer, not just a seller of products. Use your content to ask them questions, listen to their answers, and gain consumer insights that will make your business smarter. The sales will follow.
The Second Pillar of Growth: Your Employees
While marketing is the offense that drives explosive growth, the defense that sustains it is your company culture. Vaynerchuk argues that over 50% of his time during periods of rapid growth was spent not with customers, but with his employees.
The quickest way to build a big business is to build a “family business” culture founded on genuine care and retention. This means scheduling one-on-one meetings with every single employee, understanding their goals, and creating an environment of optimism and love, not fear. Vaynerchuk even shares a story of advising a talented employee to quit and start her own business, promising to be her first customer. This level of authentic care builds unbreakable loyalty and a team that works harder and is more committed.
Your Two Mandates for Growth
The path to substantial, consistent growth is clear. First, you must get serious about creating high-volume, high-value content for the social platforms where your customers are spending their time. Second, you must get equally serious about investing non-scalable time in your employees to build a culture of retention and trust.
At TRIAD, we can help you master both. Our digital marketing teams can build and execute a high-volume content strategy, while our AI-driven automation and operational expertise can help you create the systems that free you up to focus on your people.
The opportunity is right in front of you, and it’s free. It’s time to get good at it.
Disclaimer: This was inspired by the insights shared by Gary Vaynerchuk in a video titled “From Posts to Profits: A Step-by-Step Social Media Guide For Businesses”. The original content and ideas belong to Gary Vaynerchuk. You can watch the full video here.
We do not claim ownership of the original video or its content. This blog post is a derivative, educational commentary created for informational purposes only, in alignment with fair use guidelines. For complete and original insights, please refer directly to Gary Vaynerchuk’s content.