4 Ways to Modernize Your Email Strategy To Maximize Your ROI, Insights From Hubspot Marketing

Did you know that by 2025, email is projected to have 4.7 billion users? That’s more than half the global population. While marketing trends come and go, email remains one of the most powerful and profitable channels available, boasting an average ROI of $36 for every dollar spent. But the game has changed. Simply putting a customer’s name in the subject line is no longer enough.

At TRIAD, we see this evolution as a massive opportunity for businesses to build deeper, more meaningful connections with their audience. The future of email is dynamic, personalized, and intelligent. Our expertise lies in building the AI-driven automations and all-in-one digital marketing systems that allow you to leverage these sophisticated strategies, so you can focus on your business while we handle the conversions.

Inspired by a recent HubSpot guide, let’s dive into the new ways you can maximize your email strategy.

1. Turn Data Collection into a Conversation

With the phase-out of third-party cookies, the best source of customer data is now the customers themselves. Email is the perfect place to gather this information organically, without compromising privacy. The key is to make it feel like a conversation, not an interrogation.

Instead of sending out long surveys, ask for one additional piece of information in an email about something else. For example, if you know a customer is interested in a certain product category, you could ask about their ideal price range. This approach makes the customer feel like they are tailoring their own experience, leading to more valuable insights for you.

2. Go Beyond the Name with Dynamic Content

We are long past the days of basic personalization. Today, you can use the data you’ve collected to create dynamic content that changes for each user, making every email feel custom-built.

• Personalized Images: Instead of just a personalized subject line, embed the customer’s name directly into graphic design elements for a truly unique feel.
• Live Polls: Engage your audience with interactive polls where they can vote on anything from a new product flavor to a simple “this or that” campaign. They can even see live results every time they open the email.
• Countdown Timers: Build hype and urgency for a sale or product launch with a live timer that’s always up-to-date, creating powerful FOMO (fear of missing out).

3. Leverage Content Automation for Hyper-Personalization

One of the most powerful modern email features is content automation. By leveraging the information you’ve gathered, you can send personalized recommendations at scale.

• Product Recommendations: Automatically suggest new products based on a customer’s past purchases.
• Location-Based Content: For seasonal businesses, a simple weather widget can be incredibly effective. If you have physical locations, a “closest store” widget can show the user the nearest store to their current location.
• Social Media Integration: Incorporate your live social media feeds to encourage follows and showcase user-generated content, building a stronger community around your brand.

4. Streamline Your Workflow with AI

If you’re a small business or a one-person operation, all of this might sound overwhelming. The good news is that integrating AI tools into your email marketing can streamline these tasks and increase your ROI by up to 70%. AI can help with everything from quality assurance (catching typos and broken links) to using predictive analytics to determine the optimal email layout for your audience.

Let TRIAD Modernize Your Email Marketing

Even though the landscape is constantly evolving, email remains one of the most profitable marketing methods available. The key is to adapt and embrace the new tools and strategies that make it more powerful than ever.

At TRIAD, we specialize in building the sophisticated, AI-driven systems that power modern email marketing. We handle the technical complexities of dynamic content, personalization, and automation, allowing you to reap the rewards without the headache.

Ready to get dynamic with your emails? Let’s connect.

Disclaimer: This was inspired by the insights shared by HubSpot in a video titled “Email Marketing Secrets: The Latest Hacks to Maximize Your ROI” The original content and ideas belong to Donald Miller. You can watch the full video here.

We do not claim ownership of the original video or its content. This blog post is a derivative, educational commentary created for informational purposes only, in alignment with fair use guidelines. For complete and original insights, please refer directly to HubSpot’s content.